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Social Media
- Social media is a web‐based technology to facilitate social interaction between a large group of people through some type of network. A common widely used network is the Internet. Social media are interactive digital channels that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks.
- Social media is growing rapidly and becoming an inevitable part of everyday life, because of the latest technological revolution. Smartphones make it easy to access any social media platform from anywhere virtually. They create highly interactive platforms, in which individuals, communities, and organisations can share, co-create, discuss, participate, and modify user-generated or self-curated content posted online. Additionally, social media are used to document memories, learn about and explore things, advertise oneself, and form friendships along with the growth of ideas from the creation of blogs, podcasts and videos.
- Some of the most popular social media websites, with more than 100 million registered users, include Facebook (and its associated Facebook Messenger), TikTok, WeChat, Instagram, QZone, Weibo, Twitter, Tumblr, Baidu Tieba, and LinkedIn. Other popular platforms that are sometimes referred to as social media services include YouTube, Telegram, Snapchat, Pinterest, Viber, Reddit, and more.
- Observers have noted a wide range of positive and negative impacts when it comes to the use of social media. Social media can help to improve an individual's sense of connectedness with real or online communities and can be an effective communication (or marketing) tool for corporations, entrepreneurs, non-profit organizations, advocacy groups, political parties, and governments. In business, social media is used to market products, promote brands, connect to customers and foster new business. As a communication platform, social media promotes customer feedback and makes it easy for customers to share their experiences with a company. Businesses can respond quickly to positive and negative feedback, address customer problems and maintain or rebuild customer confidence.
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